Heineken has given up attempting to be a nationwide brewer in Russia and is instead focussing its resources on key regions in order to improve its beer market share, the brewer’s chief financial officer has said.
CAGE 2011 – Heineken “gives up” on Russian nationwide beer market
Heineken has given up attempting to be a nationwide brewer in Russia and is instead focussing resources on key regions in order to improve its beer market share, the brewer's chief financial officer has said.
March 31, 2011