- Category – Soft drinks, still
- Available – From this week
- Location – The UK, available in the off-premise channel
- Price – SRP of GBP1 (US$1.30) per 50cl bottle
Britvic has added a third variant to its Robinsons cordial brand’s ready-to-drink line in the company’s home market.
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Blackberry & Blueberry joins Raspberry & Apple and Peach & Mango in the range, all of which are available in single 50cl bottles as well as 12- and 24-bottle packs in the UK off-premise. The no-added-sugar extension was relaunched last year.
The brand owner, which is also PepsiCo’s soft drinks bottler in the UK, cited its own research as showing that 55% of retailers in the UK have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased”
Earlier this year, Britvic posted a 16.5% lift in sales from the three months to the end of December. The group said at the time it expected a performance boost in the UK in the coming months as COVID-related restrictions eased.
Supply Chain Special – What’s the impact on soft drinks? – Click here for a Just Drinks comment
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