View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
March 10, 2021

Britvic’s Purdey’s Refocus and Replenish – Product Launch

Britvic has brought energy brand Purdey's into the "wellness" arena with the launch of two new functional flavours.

Britvic’s Purdey’s Refocus and Replenish

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Category – Functional drinks

Available – From this month

Location – The UK

Price – SRP of GBP1.59 (US$2.20) per 33cl bottle

Britvic has brought “natural energy” brand Purdey’s into the “wellness” arena with the launch of two new functional flavours.

Purdey’s Refocus and Purdey’s Replenish contain fruit juice as well as ingredients with specific functional benefits. Refocus’s caffeine, guarana and B-vitamins are targetted at consumers wanting to stay mentally sharp while Replenish’s magnesium aims to “help restore natural balance”, Britvic said.

According to the brand owner, the UK’s coronavirus lockdowns amplified trends for health & wellness, motivating consumers to seek out extra vitamins to boost their immune systems.

“Refocus and Replenish are ideally positioned to meet these growing consumer needs, by offering multiple benefits for those seeking energy but looking for a more ‘natural’ lift,” Britvic added.

Refocus and Replenish join Rejuvenate in the Purdy’s portfolio. The launches coincide with a brand redesign including new packaging.

Major soft drinks brand owners are increasingly targeting health & wellness through established brands. Last month, The Coca-Cola Co launched a new Smartwater range in the US containing ingredients that claim to either boost mental focus or bring “emotional calmness”.

CORRECTION: This article initially stated that both Refocus and Replenish contain caffeine. Only Refocus contains caffeine.

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – Click here for a just-drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks