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April 23, 2021

Brewgooder launches interactive cans that unlock global water donations

Scottish brewer and social enterprise Brewgooder has created an interactive beer can that donates drinking water to people in need.

Scottish brewer and social enterprise Brewgooder has created an interactive beer can that donates drinking water to people in need.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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The Glasgow company developed the smart packaging in collaboration with Charity: Water, a non-profit organisation aiming to provide clean drinking water worldwide. Each can features a QR code that, when scanned, ‘unlocks’ 33 litres of drinking water for the foundation’s use. 

Consumers can track their water donations through the Brewgooder website. The first beer to feature the QR code packaging is Magic:Ratio, a 4.1%-abv passionfruit IPA.

“Brewgooder was founded on the belief that beer has the power to change the world,” said company co-founder James Hughes. “I’m so proud to be able to share our latest innovation and I’m confident that putting the real-world impact of every purchase into the hands of the people we will inspire a generation of beer fans to support projects that directly positively impact the lives of those who need it most.”

Last year, Brewgooder partnered with UK brewer Wild Beer to launch a beer that uses no water in its production process

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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