Scottish brewer and social enterprise Brewgooder has created an interactive beer can that donates drinking water to people in need.

The Glasgow company developed the smart packaging in collaboration with Charity: Water, a non-profit organisation aiming to provide clean drinking water worldwide. Each can features a QR code that, when scanned, ‘unlocks’ 33 litres of drinking water for the foundation’s use. 

Consumers can track their water donations through the Brewgooder website. The first beer to feature the QR code packaging is Magic:Ratio, a 4.1%-abv passionfruit IPA.

“Brewgooder was founded on the belief that beer has the power to change the world,” said company co-founder James Hughes. “I’m so proud to be able to share our latest innovation and I’m confident that putting the real-world impact of every purchase into the hands of the people we will inspire a generation of beer fans to support projects that directly positively impact the lives of those who need it most.”

Last year, Brewgooder partnered with UK brewer Wild Beer to launch a beer that uses no water in its production process. 

Why craft beer is exploring the value market – very carefully – click here for a just-drinks comment

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now