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Campari Group is viewing the Brazilian market as a relaunch opportunity after CEO Bob Kunze-Concewitz admitted the brand owner had made “absolutely the wrong call” in prioritising its local brands in the country.
Brazil, Argentina and Mexico all posted double-digit sales growth for Campari in its most recent quarter
Campari Group is viewing the Brazilian market as a relaunch opportunity after CEO Bob Kunze-Concewitz admitted the brand owner had made “absolutely the wrong call” in prioritising its local brands in the country.