Black Labels Co’s Maluma collagen protein drinks
Category – Soft drinks, functional
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAvailable – From this month
Location – Germany, off-premise, available in branches of Aldi-Sud in the south of the country
Price – Not specified
German start-up Black Labels Co has launched a three-strong line of collagen protein drinks in its home market.
Maluma comprises Goji with Strawberry & Basil, Açaí with Guava & Ginger, and Passionfruit with Lemongrass. The range is available in 25cl cans made by metal packaging group Ardagh.
“Maluma is our innovation in response to a demand for feel-good, natural drinks that … have nutrients to support the skin, metabolism and immune system,” said BLC’s CEO, Rolf Fritsch.
Ardagh Group’s sales director, Dirk Schwung added: “There’s a growing demographic of consumers who will be excited by a feel-good, healthy drink like Maluma. They are also keen to make ‘clean’ lifestyle choices, meaning the can is an ideal choice for BLC’s new brand due to being part of a circular economy.”
