Black Cow Negroni RTD
Category – Pre-mixed cocktail, vodka-based, 24% abv
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Available – From mid-April
Location – The UK, available online
Price – RRP of GBP25 (US$34.54) per 50cl bottle
UK start-up Black Cow has launched its debut ready-to-serve cocktail.
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By GlobalDataUsing the company’s namesake Pure Milk Vodka brand as its base, Black Cow Negroni also contains Campari, vermouth and a blend of natural bitters and is positioned as a variation of the classic gin-based cocktail. The RTD expression is available now via selected online retailers in the UK including supermarket delivery service Ocado and the company’s website.
The release is Black Cow’s fourth vodka SKU, joining its original vodka as well as English Strawberries and Christmas Spirit iterations.
To make its vodka, Black Cow uses leftover whey from milk used in the cheese-making process that is distilled and blended, before being filtered through charcoal.
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