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September 21, 2020

Belvoir Fruit Farms’ Alcohol-Free Passionfruit Martini RTD – Product Launch

UK-based soft drinks producer Belvoir Fruit Farms has lined up the release of an alcohol-free Pornstar Martini, aimed at consumers who are looking for an "alcohol-free alternative".

Belvoir Fruit Farms’ Alcohol-Free PassionFruit Martini RTD

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Soft drinks

Available – From next month

Location – The UK, available in the off-premise channel and online through Ocado

Price – RRP of GBP2.70 (US$3.50) per 75cl bottle

UK cordial brand owner Belvoir Fruit Farms has lined up the release of a non-alcoholic Pornstar Martini RTD, designed for consumers who are looking for “alcohol-free alternative” to cocktails.

Alcohol-Free Passionfruit Martini, which will be released in the UK early next month, is a sparkling RTD made with passionfruit juice, lime and Madagascan vanilla. Launched under the namesake brand name, the beverage is free from artificial sweeteners, preservatives and flavourings. 

Also joining the brand extension in October are Belvoir Ginger & Lime Pressé, produced using root ginger and lime juice, and Strawberry, Lime & Mint Cordial.

“We’re seeing consumers drink less alcohol and look for alternatives to cocktails…” said Belvoir MD, Pev Manners. “Our new launches reflect what we’re seeing customers do with our … drinks – enjoying them solo or as a … substitute or component in their favourite beverage.”

What does the return of big soft drinks brands mean for health & wellness? – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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