Belvoir Fruit Farms’ Alcohol-Free PassionFruit Martini RTD

Category – Soft drinks

Available – From next month

Location – The UK, available in the off-premise channel and online through Ocado

Price – RRP of GBP2.70 (US$3.50) per 75cl bottle

UK cordial brand owner Belvoir Fruit Farms has lined up the release of a non-alcoholic Pornstar Martini RTD, designed for consumers who are looking for “alcohol-free alternative” to cocktails.

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By GlobalData

Alcohol-Free Passionfruit Martini, which will be released in the UK early next month, is a sparkling RTD made with passionfruit juice, lime and Madagascan vanilla. Launched under the namesake brand name, the beverage is free from artificial sweeteners, preservatives and flavourings. 

Also joining the brand extension in October are Belvoir Ginger & Lime Pressé, produced using root ginger and lime juice, and Strawberry, Lime & Mint Cordial.

“We’re seeing consumers drink less alcohol and look for alternatives to cocktails…” said Belvoir MD, Pev Manners. “Our new launches reflect what we’re seeing customers do with our … drinks – enjoying them solo or as a … substitute or component in their favourite beverage.”

What does the return of big soft drinks brands mean for health & wellness? – Click here for a just-drinks comment