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September 17, 2021

Beam Suntory’s Maker’s Mark Wood Finishing Series 2021 FAE-02 – Product Launch

FAE-02 is the second expression from this year to join Maker's Mark's Wood Finishing Series.

  • Category – Spirits, whiskey, US, Bourbon, 54.5% abv
  • Available – From this month
  • Location – The US, available nation-wide in the off-premise
  • Price – SRP of US$59.99 per 75cl bottle, available in limited – albeit unspecified – quantities

Beam Suntory has released the second in this year’s two-strong line from Maker’s Mark’s annual ‘Wood Finishing Series’ of bottlings.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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by GlobalData
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FAE-02, which joins March’s first expression in the Bourbon’s sub-portfolio, comprises cask-strength Maker’s Mark that has been finished in barrels that also hold staves made from virgin French oak. FAE-01 underwent the same ageing process but with American oak staves.

The pair take their name from the abbreviation for fatty acid esters, which, according to the brand owner, are present in spirit that has not been chill-filtered.

Available across the US off-premise in limited – albeit unspecified – quantities, Maker’s Mark FAE-02 will also feature in this month’s pack from ‘The Whisky Drop’, the brand’s direct-to-consumer subscription service, in Kentucky and Washington DC.

Social currency – Why aged spirits must lean in to influencers – Click here for a Just Drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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