• Category – Spirits, whiskey, American, Bourbon, 40% abv
  • Available – From this month
  • Location – The US, available in selected off-premise spirits outlets
  • Price – SRP of US$49.99 per 75cl bottle

Beam Suntory has released “an entirely new take on smoky spirits” with a limited-edition expression from its Basil Hayden Bourbon brand.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Available in the US for a limited time, Basil Hayden Subtle Smoke comprises Bourbon that has undergone six months of a smoke-infused secondary ageing process. The six months are spent in a barrel through which the smoke from lit hickory-smoked chips is fed.

“A showcase of the many ways in which our Bourbon can be layered, refined and complex, yet approachable and inviting, Basil Hayden Subtle Smoke is reimagining how smoky spirits can taste,” said Beam family distiller Freddie Noe.

This is not Basil Hayden’s first round of experimental flavouring. In 2019, the brand partnered with Utah creamery Beehive cheese to create Basil Hayden Bourbon-infused cheese.

Why e-commerce is a channel that brand owners must target – and fast – Click here for a Just Drinks focus

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact