Beam Suntory pushes Jim Beam as beer alternative in new US ad - video

Beam Suntory has launched a US campaign that positions Jim Beam Highball cocktails as an alternative to beer.

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Keeping the consumer sweet – Packaging developments in Chocolate, Confectionery, and Desserts

GlobalData’s Category Packaging Opportunities 2022 report on Chocolate, Confectionery, and Desserts provides a detailed look into what trends are driving new packaging formats and innovations in the sector. Chocolate, confectionery, and desserts, thanks to common associations with pleasure and enjoyment, are consumed throughout the year and across all occasions. Because of this, players in this category are always looking for new packaging solutions that will appeal to evolving consumer needs. From environmentally friendly pack materials, to novel designs that enhance a product's functionality or convenience, this report shines a spotlight on interesting product developments from around the world. Key features included in the report:

- Analysis on the consumer behavior and preferences driving packaging innovation in the sector
- The importance of top trends, from Environmental Responsibility to Resource Scarcity
- An array of examples, picked by GlobalData, of worldwide standouts in the category
- Actionable takeaways to help build a successful brand strategy

Leverage this invaluable brand insight now and make it work for you. Download this report.

By GlobalData

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Free Report

Keeping the consumer sweet – Packaging developments in Chocolate, Confectionery, and Desserts

- Analysis on the consumer behavior and preferences driving packaging innovation in the sector
- The importance of top trends, from Environmental Responsibility to Resource Scarcity
- An array of examples, picked by GlobalData, of worldwide standouts in the category
- Actionable takeaways to help build a successful brand strategy

Leverage this invaluable brand insight now and make it work for you. Download this report.

By GlobalData