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September 8, 2020

Bacardi’s Aberfeldy 18-Year-Old French Red Wine Cask single malt Scotch – Product Launch

Bacardi has added a limited-edition expression to its Aberfeldy single malt portfolio.

Bacardi’s John Dewar & Sons Aberfeldy 18-Year-Old French Red Wine Cask

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Category – Spirits, whisky, Scotch, single malt, 43% abv

Available – From this month

Location – Initially in Scotland via Aberfeldy Distillery and shop.dewars.com

Price – SRP of GBP95 (US$125) per bottle

Bacardi has added a limited-edition expression to its Aberfeldy single malt portfolio.

Aberfeldy French Red Wine Cask, which will be available in an unspecified number of units, contains liquid that was first matured for 18 years in a mix of first-fill Bourbon, re-fill and re-char barrels before a second maturation, lasting for up to five months. The 43% abv whisky, which was finished in French wine casks from the Bordeaux wine region of Pauillac, is available for one month at the distillery’s shop before rolling out across the US, China, Taiwan, Germany and France.

“Pauillac casks are the aristocrats of the Médoc, they provide notes of black cherries, blackberries and a cedar wood spice,” said Bacardi’s malt master, Stephanie MacLeod. 

Late last year, Bacardi launched a 40-year-old Aberfeldy expression, retailing at GBP2,500 (then-US$3,290) per bottle.

Is Scotch whisky ditching evolution for revolution? – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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