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January 7, 2022

Asahi Group revamps Super Dry taste profile, packaging for new Japan push

By Andy Morton

Asahi Group has unveiled the first packaging and ingredients overhaul for Super Dry in the flagship beer brand’s 35-year history. Production of the revamped Super Dry will start in Japan in February, Asahi said yesterday, with the first products set to go on the country’s shelves from March. A spokesperson for Asahi Europe said the…

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Free Whitepaper
img

Packaging for the future: embracing circularity and reducing costs

Sustainable and recyclable packaging is more in demand than ever, yet the packaging industry is at a crossroads.

While the traditional practices and old ways of doing business are well-established and understood, avoiding the circular economy is not a viable plan for the long term.

However, this circular shift doesn’t have to be a radical overhaul overnight. A combination of small changes can make a big difference. And these changes can result in cost savings.

Siegwerk is an internationally recognised provider of sustainable coatings and inks for the packaging industry. The company has embraced the circular economy and is setting many standards in sustainability in packaging products while working with major brands.

To learn more about the work of Siegwerk in the circular economy, download this document.

by Siegwerk
Enter your details here to receive your free Whitepaper.

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