“We wanted to increase our stake in Quilmes and this deal (between AmBev and Quilmes) is not as we had foreseen our strategy,” said Heineken spokeswoman Manel Vrijenhoek. “We will focus now on strengthening the Heineken brand in Latin America.”
ARGENTINA: Heineken to retain its stake in Quilmes
Dutch brewer, Heineken, said it will retain its 15% stake in the Argentine beer company, Quilmes, with which it has a licensing agreement for the production of Heineken in Argentina. The group was reacting to the deal agreed between Brazilian group, AmBev, and Quinsa, part of Quilmes, announced yesterday.