Anheuser-Busch InBev’s zero-carb Bud Light Next - Product Launch - Just Drinks
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Anheuser-Busch InBev’s zero-carb Bud Light Next – Product Launch

By Andy Morton 16 Sep 2021

The February release aims to offer Gen Zers an alternative to hard seltzer.

Anheuser-Busch InBev’s zero-carb Bud Light Next – Product Launch
  • Category – Beer, 4% abv
  • Available – From February 2022
  • Location – US, launching nation-wide
  • Price – Priced at the same level as Anheuser-Busch’s ‘core-plus’ portfolio

Anheuser-Busch InBev is preparing the release of Bud Light Next, its first US carb-free beer.

Bud Light Next is a 4%-abv, 80-calorie light beer targeting the type of legal-drinking-age ‘Generation Z’ consumers that increasingly purchase hard seltzer. The beer rolls out in the US from February next year.

“Brewed for the 21-plus Gen Z audience, Bud Light Next is for the next era of beer drinkers, by providing them an alternative beer that has the stats and sessionability of products they enjoy such as seltzers, and carries on the legacy of the Bud Light name,” A-B InBev’s US unit, Anheuser-Busch said today.

In an interview with CNN on the upcoming launch, A-B’s Bud Light marketing VP, Andy Goeler, explained that Bud Light Next is an effort to keep “evolving and innovating” the Bud Light brand for different drinkers. Highlighting recent launches such as Bud Light Seltzer and a fruit-flavoured Bud Light, Goeler said: “This is another pillar in providing the right products for the right consumers.”

Low-carb beer Michelob has been a star performer for A-B InBev in the US as other big brand beers lose out to hard seltzers. In H1 results announced in July, Michelob Ultra increased its sales in the market by double-digits.

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