Anheuser-Busch InBev has launched another advert for this weekend's Super Bowl, this time for its Cutwater Spirits premix cocktail brand. https://www.youtube.com/watch?v=nOZWYY82ekU&feature=youtu.be The 30-second and one-minute spots, entitled ‘Ingenious not Lazy’, “celebrate the everyday ingenuity of those who work smarter, not harder”, the company said this week. The ‘work smarter, not harder’ slogan will be an ongoing campaign platform for Cutwater Spirits throughout 2022, backed by further flavour extensions. The brand’s current portfolio includes Vodka Transfusion, Pina Colada and Mango Margarita. A-B InBev purchased Cutwater in 2019 for an undisclosed fee. The company has already unveiled Super Bowl advert campaigns for a raft of its other brands, including Bud Light Seltzer Hard Soda last week and Michelob Ultra earlier this week. “Kendall Jenner doesn’t need to do this for the money” – Click here for Just Drinks' interview with Mike Novy, chief operating officer of 818 Tequila