• Category – Hard seltzer, 4% abv
  • Available – From this month
  • Location – The US, available nationwide
  • Price – Not disclosed

Anheuser-Busch InBev has debuted a line of certified organic hard seltzers infused with coconut water from its Michelob Ultra brand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Essential Collection is the first nationally-distributed alcoholic sparkling water seltzer to be certified as organic by The United States Department of Agriculture (USDA), according to the brand owner. The range comprises four iterations:

  • Blueberry Watermelon
  • Strawberry Guava
  • Berry Hibiscus
  • Kiwi Lime

Each variant is produced with real fruit juice and organic coconut water and contains 90 calories per 12oz (35cl) slim can. The collection will be available in selected US retailers in a variety 12-pack. An SRP for the pack was not immediately available.

Michelob Ultra Organic Seltzer was first introduced by A-B InBev in October 2020. Three flavours debuted at launch – spicy pineapple, peach pear and cucumber lime.

What does the slowdown of 2021 mean for hard seltzer at home and abroad? – Click here for a Just Drinks focus

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now