View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 24, 2021

Anheuser-Busch InBev releases price-marked single cans in UK

Anheuser-Busch InBev has used price-marked packaging on single cans of beer in the UK for the first time.

By Andy Morton

In a sign of the increasing use of PMP in the country’s alcohol category, the brewer today said a 56.8cl can of Stella Artois in the country will carry an on-pack price tag of GBP1.99 (US$2.80). A similar-sized can of Budweiser will have a GBP1.89 PMP.

Currently, selected multipacks of Budweiser, Stella Artois and Bud Light have PMP, although this is A-B InBev’s UK unit’s first use of the marketing strategy for single cans, a company spokesperson confirmed to Just Drinks.

Jessica Markowski, convenience sales director at Budweiser Brewing Group UK&I, said: “We’re happy to be expanding our price-marked packs range across two of our best-selling and most famous beers.”

PMP is mainly used in soft drinks, but the practice has jumped across to other beverage categories in the UK. In February, Cuervo launched price-marked bottles for two of its Jose Cuervo Tequila expressions in the country. The 50cl bottles, the first PMP from Cuervo, were priced at GBP15.99.

Tough pricing decisions ahead for brand owners as aluminium shortages bite – Click here for a Just Drinks analysis

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Drinks