The US division of Anheuser-Busch InBev is working with water treatment firm Cambrian Innovation to reduce the water intake at its soon-to-open brewery in Texas by 10%. US-based Cambrian Innovation’s 'BlueCycle MBR' process uses aerobic digestion and membrane filtration to remove contaminates from water, thereby allowing reuse. By applying the system to its facility in Houston, which comes online this year, Anheuser-Busch hopes to reclaim roughly 100m gallons of water per year. Cambrian and A-B have signed a ‘water energy purchase agreement’ through which Cambrian owns and maintains the equipment, while the brewer pays for water that has been treated. According to the unit, this reduces the setup costs and risk as it shifts the specialised worker and operational maintenance to Cambrian. “What’s actually most significant here is that Anheuser-Busch and Cambrian are demonstrating that what’s best for the environment and the community is also the best economic option for a major corporation from a pure balance sheet perspective,” said Cambrian board member Edward Norton. “A more sustainable water strategy results in a more profitable company.” Earlier this week, Anheuser-Busch InBev’s Stella Artois brand started an NFT charity auction that coincided with World Water Day. The auction offers 1,024 water-themed NFTs, each on sale for roughly US$3,000. Supply Chain Special – What’s the impact on beer? - Click here for a Just Drinks comment