Anheuser-Busch InBev has unveiled the Super Bowl advert for its recently-launched Bud Light extension, Bud Light NEXT. https://www.youtube.com/watch?v=c3fELinsiAI The company today said that the 45-second spot, entitled ‘Zero In The Way of Possibility’, has been designed to “celebrate those who are pushing boundaries and redefining the world around us every day". The ad is rolling out across US TV channels and via the brand’s Social Media platforms this week. To support the campaign, A-B InBev has launched an activation for US-based consumers. From today until 18 February, participants who post a photo of anything with a ‘0’ and tweet the brand have the chance of winning US$10,000. "This Super Bowl, we celebrate a historic moment in Bud Light and Anheuser-Busch's history: the introduction of Bud Light NEXT, our first-ever zero carb beer," said Bud Light’s marketing VP, Andy Goeler. A-B InBev released Bud Light NEXT late last year, positioned as an alternative to hard seltzer. The advert is the company’s third Super Bowl LVI ad to date, joining Bud Light Hard Soda and Busch Light. What’s coming up in beer in 2022? - Click here for Just Drinks' predictions for the year ahead