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April 27, 2021

Amber Beverage Group rebrands distribution units

Amber Beverage Group has renamed five of its regional distribution arms to align with their parent company.

Amber Beverage Group has renamed five of its regional distribution arms to align with their parent company.

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Four units will take the name ‘Amber Beverage’ plus the name of the market they are based in. Therefore, Cellar Trends becomes Amber Beverage UK and Think Spirits changes to Amber Beverage Australia.

Lithuania’s Bennet Distributors will become Amber Distributors Lithuania.

The two other changes are:

  • Mountain Spirits in Austria to Amber Beverage Austria
  • Mountain Spirits in Germany to Amber Beverage Germany

Amber, which is owned by Stolichnaya brand owner SPI Group, said the move will support a global expansion that has seen the company acquire a number of European distribution companies in the past two years. In July last year, the company completed a takeover of Think Spirits. The previous year, it acquired Cellar Trends and took control of Mountain Spirits.

“We are growing exponentially and at a high speed which is characteristic of ABG,” said CEO Jekaterina Stuge. “Renaming five of our distribution companies to include our company name will strengthen Amber Beverage Group’s corporate identity and reinforce everything that we stand for and everything we aspire to become.” 

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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