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November 2, 2020

Accolade Wines unveils flat Banrock Station wine bottle for UK off-premise

Accolade Wines has launched a flat 75cl plastic wine bottle in UK supermarkets.

Accolade Wines has launched a flat 75cl plastic wine bottle in UK supermarkets.

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The packaging, under the company’s Banrock Station brand, uses recycled plastic and is almost one-tenth the weight of a regular glass bottle of the same volume. Accolade also said the bottle is 40% smaller than the average glass bottle, meaning that more than twice the volumes can be shipped on the same size of pallet.

Accolade Wines brand manager Lindsay Holas said the move allows Banrock Station to target younger consumers, who are more aware of environmental issues.

“The move to using these flat wine bottles is a big step in Accolade Wine’s environmental journey as we manage our business in a responsible manner from vineyard to the consumer,” Holas added.

The wine is packaged at Accolade’s UK bottling plant, Accolade Park.

Banrock Station Merlot is available now in branches of Co-op in the country with an SRP of GBP7.50 (US$9.70). A Chardonnay will follow later this year.

The activation is in partnership with Garcon Wines, which in January last year unveiled a “letterbox-friendly” flat wine bottle. The bottle was designed for postal delivery, while the Banrock Station packaging targets supermarket retail sales.

The new format comes amid a number of environmentally-friendly activations from Accolade. In September, the company said its core wine brands in Europe have been certified carbon-neutral.

Why the wine industry will struggle to balance supply with demand post-COVID – Click here for a just-drinks comment

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Free Whitepaper
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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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