Pernod Ricard’s US head has said Absolut vodka needs to focus more on Millennials, admitting that a failure to do so has hampered the brand’s recent performance.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

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By GlobalData

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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