View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Interviews
March 11, 2020

“Wine has been inherently conservative for a very long time” – just-drinks speaks to Kingsland Drinks MD Ed Baker

Over the past four years, Kingsland Drinks has invested heavily in production facilities as the bulk wine and spirits producer and co-packer for major UK supermarkets and brands looks to open up new growth categories for customers facing a challenged UK wine market. Investment has included a GBP5m (US$6.5m) high-speed bottling line, as well as bag-in-box and spirits-filling lines. A canning line has recently gone live, allowing Kingsland to produce wine RTDs such as its own brand, Vin Crowd, which was launched last week. As Brexit and changing consumer demands put the spotlight on UK wine, just-drinks spoke to Kingsland MD Ed Baker about the company's recent spends and heard about the areas Kingsland's client base is looking to target in a "fundamentally changed" wine market.

Over the past four years, Kingsland Drinks has invested heavily in production facilities as the bulk wine and spirits producer and co-packer for major UK supermarkets and brands looks to open up new growth categories for customers facing a challenged UK wine market. Investment has included a GBP5m (US$6.5m) high-speed bottling line, as well as bag-in-box and spirits-filling lines. A canning line has recently gone live, allowing Kingsland to produce wine RTDs such as its own brand, Vin Crowd, which was launched last week. As Brexit and changing consumer demands put the spotlight on UK wine, just-drinks spoke to Kingsland MD Ed Baker about the company’s recent spends and heard about the areas Kingsland’s client base is looking to target in a “fundamentally changed” wine market.

Subscribe to Just Drinks

Verdict Network

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts

Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks