The whole world may be in lockdown, but despite the coronavirus pandemic the drinks industry refuses to stop. An example is G&Juice, a Californian, hemp-derived CBD beverage start-up whose plans for the release of its first products were thrown into disarray by COVID-19. Meetings with leading retailers and distributors scheduled for Expo West were lost when the Anaheim trade show was cancelled at the last minute, potentially cutting off G&Juice’s route-to-market at a crucial stage. Undaunted, the three co-founders of G&Juice – Jade Padua, Lisa Schimnowsky and Genina Brigden – have reassessed their plans, turning to smaller outlets in California that were calling out for stress-busting CBD products in a time of national emergency. Yesterday, just-drinks spoke to G&Juice’s Padua, currently in lockdown in her home city of Toronto, Canada, about reacting to the cancelled Anaheim show, the positives of launching during a global pandemic and what US food safety authorities have in store for CBD beverages.

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.