Online pinboard Pinterest is designed to help consumers plan. The platform allows users to ‘pin’ images for everything from wedding ideas to cocktail recipes. Earlier this year, the site crossed the 200m user mark – with the average age of a user over 18. Earlier this month, just-drinks deputy editor Lucy Britner spoke to the company’s UK & Ireland country manager, Adele Cooper, to find out how drinks brand owners can make the most of Pinterest.

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