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  1. Interviews
September 11, 2020

“We’re living in a world of the unknown” – just-drinks speaks to Umi Patel, CMO for PepsiCo Beverages North America north division

Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA's north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.

Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA’s north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.

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