“We’re living in a world of the unknown” – just-drinks speaks to Umi Patel, CMO for PepsiCo Beverages North America north division
Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA's north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.