In 2023, family office investment firm Kliro Capital Partners acquired the UK-based Intercontinental Brands (ICB) in a bid to create a new independent spirits business, which was launched in late 2024 under the name Fortitude Spirits Group.
Fortitude Spirits Group CEO Ed Cottrell on striving for success in low-growth UK spirits market
Just Drinks caught up with recently appointed CEO Ed Cottrell to find out more about his plans for the UK company.