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  1. Interviews
September 17, 2021

“Everybody wants the new toy” – Iconic Brands CEO Larry Romer on the rise of ready-to-freeze

US drinks industry veteran Larry Romer talks about the opportunities in frozen alcohol and why he'd choose Ryan Reynolds over Justin Timberlake as a brand ambassador.

US drinks industry veteran Larry Romer talks about the opportunities in frozen alcohol and why he’d choose Ryan Reynolds over Justin Timberlake as a brand ambassador.

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