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April 14, 2022updated 20 Apr 2022 10:47am

“Consumers want convenience but they don’t want to compromise on taste” – Bombay Sapphire global VP at Bacardi, Natasha Curtin

With Bacardi preparing to launch the latest flavour from Bombay Sapphire, Just Drinks quizzes the brand's global VP, Natasha Curtin, about the past, present and future prospects for gin

By James Beeson

With Bacardi preparing to launch the latest flavour from Bombay Sapphire, Just Drinks quizzes the brand’s global VP, Natasha Curtin, about the past, present and future prospects for gin

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