Diageo-backed Distill Ventures on predicting the next big trends

Dean Best

Seedlip, part of spirits major Diageo’s no-and-low range (Image credit: @seedlipdrinks // Facebook)

In August 2013, Diageo helped launch Distill Ventures, an accelerator set up to back fledgling spirits companies. Nearly a decade on, the scheme has invested in more than 30 businesses, with some, including non-alcoholic spirits brand Seedlip and coffee-liqueur brand Mr Black, now part of the drinks giant’s portfolio.

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