With the end of the year looming, just-drinks takes a look back at 2019. Here are the ten most-read articles written by our beer experts, led by category commentator Stephen Beaumont, over the last 12 months.
10. Carlsberg Performance Trends 2014-2018 – results data
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In early-February, Carlsberg released its full-year results for 2018. The brewer saw sales last year climb by 6.5% with volumes rising by just under 5%. Here, just-drinks considers Carlsberg’s performance over the last five years to see what the wider beer category can learn from the Danish group.
9. How concerned should the beer category be about the hard seltzer boom?
Hard seltzers have hogged the headlines this year, particularly the category’s perceived threat to beer. Our beer commentator, Stephen Beaumont, looks under the hood of the newcomer’s numbers and considers how real the threat truly is.
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8. Is diversification the future for beer?
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By GlobalDataFrom operating way beyond the beer category to selling off so-called non-core assets, brewers are now looking for growth elsewhere again. just-drinks’ beer commentator, Stephen Beaumont, considers the cyclical history and looks at where the world’s brewers are now.
7. Heineken Performance Trends 2014-2018 – results data
In early-2018, Heineken reported its results for the year prior. Sales in the 12 months of the year came in 6% up on 2017, with all reporting regions posting volumes increases. Here, just-drinks considers Heineken’s performance over the last five years to see what the wider beer category can learn from the brewer.
6. Why craft brewers must turn up their ethical volume – Sustainability Spotlight
The merger of Boston Beer Co and fellow craft brewer Dogfish Head Brewery earlier this month shows craft brewers are far from immune from the challenging conditions in the US beer sector. In today’s market, strong sustainability credentials might be expected to bolster craft brewers but, Ben Cooper writes, craft brewers are underplaying their sustainability profile. With more powerful competitors taking every opportunity to promote sustainability achievements, modesty is a dubious virtue.
5. Low-alcohol – Where the beer growth lives
Historically, the brewing industry has enjoyed the race to the top, in abv terms. Category commentator Stephen Beaumont, however, believes the brewers that have stopped and turned in the opposite direction are best-placed to capitalise on the trend among consumers towards lower-strength brews.
4. Anheuser-Busch InBev Performance Trends 2014-2018 – results data
In late-February, Anheuser-Busch InBev released its full-year results for 2018. The group posted a 4.8% increase in sales on an organic basis from the 12 months, with volumes coming in flat. Here, just-drinks considers A-B InBev’s performance over the last five years.
In an increasingly-competitive beer market, craft brewers to be underselling their sustainability credentials. Paul Gatza, senior VP of the professional brewing division at the Brewers Association, speaks with Ben Cooper about what sets craft brewers apart and why they seem not to be taking full advantage of some natural strengths.
2. How much do consumers care about the ingredients in their beer?
Back in February, a very public row broke out in the US over ingredients claims in the nation’s beers. Stephen Beaumont takes a look at the in-fighting, but remains unconvinced of the need for such concerns.
1. Why beer consumers care less about the detail than you do
While brewers around the world are keen to highlight any point of differentiation from their competitors, they risk losing sight of the bigger prize. Category commentator Stephen Beaumont has a warning for those in beer focussing their efforts at the geekier end of the consumer spectrum.
