Looked at from a distance, there is a solidity to the latest IWSR figures for the global spirits industry. Sales were up 4.4% in calendar 2016, with growth in major markets including the US (+3.8%), global Travel Retail (+6.1%) and China (+5.4%). But what lies under the hood of the annual report? Analysts at Exane BNP Paribas have dug deep into the numbers to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds on show.
- The US remains the biggest show in town for Western-style spirits
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