When Constellation Brands announced the purchase of Ballast Point Brewing & Spirits last year, analysts purred over the Californian craft brewer’s plump margins. Here was a brewer that could induce consumers to spend US$30 on a case of beer, almost twice the price of Constellation’s existing beer brands. And sales were growing fast – up 125% in 2015, according to Constellation CEO Rob Sands.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
