References to the term ‘big data’ in beverage company filings rose markedly in the second quarter of this year compared to the same period in 2020, according to recent research.

The use of the term was up 46% year-on-year in the three months to the end of June. In total, the frequency of digitalisation appearances in the 12 months to the end of June jumped by 224% on the same 12-month period in 2015-2016, when GlobalData first began to track the key issues referred to in companies’ filings.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.



To assess whether big data is featuring more in the summaries and strategies of drinks manufacturing companies, two measures were calculated. Firstly, there's the percentage of companies that have referenced the term at least once in filings during the past 12 months - this was 71% compared to 29% in 2016. Secondly, GlobalData calculates the percentage of total analysed sentences that used the term.

Of the 20 biggest employers in the beverages industry, Tingyi Holding Corp referred to digitalisation the most between July 2020 and June 2021. GlobalData identified 15 big data-related sentences in the China-based group's filings, representing 0.4% of all sentences.

Coca-Cola HBC mentioned the term the second-most, in 0.3% of the sentences in its filings over the 12 months. Other top employers with high big data mentions included Diageo, Coca-Cola Europacific Partners and Nestle.

Across all drinks manufacturing companies the Q2 filing that features the strongest focus on big data came from Coca-Cola Europacific Partners. Of the document's 1,145 sentences, eight (0.7%) referenced the term.

GlobalData also categorises references to big data by a series of subthemes. Of these, the most commonly referred-to topic in the second quarter of this year was 'data analytics', which made up 93% of all big data subtheme mentions by beverage companies.



When drinks manufacturing companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Big data is one of these topics - companies that invest in these areas are expected to be better equipped to survive unforeseen challenges.

This analysis provides an approximate indication of which companies are focusing on cybersecurity and how important the issue is considered within the beverages industry,. However, a company mentioning cybersecurity more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into cybersecurity have been successes or failures.