Soft drinks (Europe.)

Source: Market ResearchEurope 1999 (March), 25-48 En (saan: 334287)

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Abstract: This reportlooks at the soft drinks market (excluding fruit juices and mineral water) in the leadingEuropean markets of France, Germany, the UK, Spain, Italy and the Benelux. The UK has byfar the largest market, worth $7,855m in 1997, ahead of Germany with $3,588m, Italy with$2,583m, France with $1,636m, Spain with $1,144m and Benelux with $1,100m. Carbonatesdominate the market, with colas taking the largest volume share in most markets, including53% in Benelux, 51.5% in Spain, 42% in France, 39% in Germany, 37% in the UK and 34% inItaly. Still drinks are only significant in France, where they take a 19% share, the UK,where they take 16% and Germany, where they have just over 12%. Tea and coffee drinks aremost important in Italy, where they have a 16% share of total soft drinks volume. Theoverall market tends to be very concentrated, with Coca-Cola and PepsiCo taking the bulkof sales in most countries. Cadbury Schweppes is also important in France, Spain andBenelux. Coca-Cola has 54% volume share in Benelux, 53% in Spain, 52% in Italy, 45% inGermany, 37% in France and 23% in the UK. Own-brands are most important in the UK, wherethey have a 36% volume share, compared with 24% in Benelux. Retailing trends arediscussed, and sales forecasts to 2003 given by country.

Launch Reviews – Ribena Tooth Kind- SmithKline Beecham. (UK juice drinks market.)

Source: New ProductDevelopment News 1999 (March), 22-34 En (saan: 336100)

Abstract: This launchreview discusses the Ribena Toothkind brand, launched in the UK by SmithKline Beecham inApril 1998. The UK juice drinks market had sales of an estimated 435 million litres in1997, up from 368 million litres in 1995. Of the 1997 total, small cartons accounted for47% of sales or 206 million litres, compared with 1-litre cartons at 102 million litres or23%, plastic bottles at 74 million litres or 17%, and glass bottles at 30 million litresor 7%. Comparative data are given for 1995. A table presents market share data for thesingle-serve juice drinks market in 1995 and 1997. Ribena took a leading 23% share of the265 million-litre sector in 1997 (up from 221 million litres in 1995), ahead of Robinson’swith 14%, Capri-Sun with 8%, Five Alive with 7%, and Del Monte and Libby’s with 3% each;retailer own-brands took a 14% share. The Ribena brand holds a 5% volume share of thetotal cordials and squashes market, rising to 15% by value. In volume terms, Robinson’s isthe brand leader with a 35% share, while own-brands account for over 40%. Advertisingexpenditure in the cordials market totalled œ11m in 1998 (MAT to end September), upfrom £6.5m in 1997. Of the 1998 total, Ribena accounted for 49% (£5.4m), of which RibenaTooth Kind represented £1.6m, and standard Ribena £3.8m. Robinson’s is the only otherbrand with significant advertising expenditure, estimated at £4.7m in 1998, or 43% of thetotal. Consumer and trade reaction are discussed.

Carbonates: part 1. (UK.)

Source: Market Research GB1999 (March), 35-56 En (saan: 334362)

Abstract: This first partof a 2-part report on the UK carbonated soft drinks market looks at market trends, andretail and catering sales. Total soft drinks market volume rose from 5,447 million litresin 1993 to 6,550 million litres in 1997, with colas accounting for 2,410 million litres ofthe 1997 total, and other carbonates 2,953 million litres. The value of the carbonatesmarket grew from £2,448m in 1993 to £3,362m in 1997. Within the cola market, standardproducts accounted for 47% of the volume, equivalent to 1,133 million litres, while dietlines took 916 million litres. In the non-cola carbonates market, lemonade has a dominant1,338 million litres, ahead of fruit-flavoured lines (particularly orangeade), with 1,332million litres, and mixers with 283 million litres. Retail sales account for about 84.9%of the soft drinks market, with horeca (hotels, restaurants, catering) taking theremaining 15.1%. Sales of carbonates are forecast to reach 3,933 million litres by 2002,with colas accounting for 2,045 million litres and other carbonates 1,888 million litres.

The top 10 soft drink review 1999edition. (US soft drinks market.)

Source: Beverage World1999 (March 15), 118, 35-50 En (saan: 336020)

Abstract: This specialsupplement details the soft drinks market in the US during 1998. A table is given showingthe top ten soft drinks by volume, which was led by Coca-Cola Classic with sales of3,122.1 million gallons or 20.6% of the market, ahead of Pepsi-Cola with 14.5%, Diet Cokewith 8.6%, Mountain Dew with 6.7% and Sprite with 6.5%. The Coca-Cola Company had thelargest sales at 6,764.4 million gallons, ahead of Pepsi-Cola with 4,207.7 milliongallons, Dr Pepper/Seven Up with 2,135.5 million gallons, Cott with 391.3 million gallons,and National Beverage 291.0 million gallons. The top three companies’ top ten brand salesare given. Sales are given between

1996 and 1998 for Cott, National Beverage,Royal Crown, Monarch, Double Cola, Seagram and Big Red. Four tables give details of salesof new age beverages. For example the total market was worth $7,730m in 1998, of whichsingle-serve fruit beverages accounted for 27.5%, sports drinks 19.5%, bottled water19.4%, ready-to-drink teas 17.3%, sparkling water 5.8%, premium soda 4.7% andready-to-drink coffee with 2.6%. Other categories covered include nutrient enhanceddrinks, fresh packaged juices, smoothies, and vegetable/fruit juice blends.

Soft drinks. (Japan.)

Source: Japanscan 1999(March), 17 (1), 35 En (saan: 335389)

Abstract: This 1-pagereport on soft drinks in Japan concentrates on alternative products,such as RTD coffee andtea, as well as milky drinks and near water drinks. The soft drinks market was estimatedat 14 billion litres in 1998, with carbonates accounting for 2,868 million litres of that,ready-to-drink teas 3,610 million litres, and ready-to-drink coffee 3,000 million litres.Sports drinks took a further 1,080 million litres, while mineral water accounted for just730 million litres. The leading milky drink brands are also tabulated, divided intoconcentrated and straight. In the concentrate sector, Calpis, which contains lactic acidbacteria and lactose-fermenting yeasts (similar to kefir) had sales of 31,100 kl, with26,300 kl accounted for by the standard product, with Fruit Calpis taking the remainder.Calpis also leads in the straight sector, however, with its Calpis Water brand. In thedynamic near-water drinks sector, Kirin’s Supli leads, with sales of 12 million cases in1998, compared with just 5.3 million cases in 1997.