Global growth

Source : Beverage WorldInternational 1998 (November/December)

Abstract : This articlereports that soft drinks volume consumption is continuing to expand throughout the world.In 1996, volume sales totalled 27.2 billion 5.7-litre cases, equating to 36.83 litres percapita. A table shows these figures between 1991 and 1996. Further tables show the marketby region over the same period, in terms of volume sales and per capita consumption. NorthAmerica represented 12.3 billion cases in 1996, Europe 5.9 billion cases, Asia 3.5 billioncases, Central and Southern America 3.5 billion cases, the Middle East 0.8 billion cases,Africa 0.8 billion cases, and Oceania 0.4 billion cases. In 1996, regular soft drinksaccounted for 87.5% of global sales (compared with 86% in 1993), and diet varieties 12.5%(14%), showing that regular varieties were growing faster than diet ones. A table ranksthe top 15 countries in terms of soft drinks volume sales, while another shows the globalmarket by flavour.
(c) Leatherhead Food RA 1998


The big picture (The Coca-ColaCompany)

Source : Beverage WorldInternational 1998 (November/December)

Abstract : This article isan interview with The Coca-Cola Company chairman Douglas Ivester. Worldwide, 50% ofcarbonated soft drinks – 365 billion 8-ounce servings – is supplied by The Coca-ColaCompany. A table shows Coke’s anchor bottling system, details of territories, Coke’sequity stake, and share of Coke’s global sales, for each bottler. The companies listed areCoca-Cola Amatil, Coca-Cola Beverage, Coca-Cola EAG, Coca-Cola Enterprises, Coca-ColaFemsa, Coca-Cola Nordic Beverages, Coca-Cola Sabco, F&N Coca-Cola, PanamericanBeverages and Swire Beverages. About 50% of Coke’s global volume sales is through bottlersin which Coke holds non-controlling ownership, 37% through independently owned bottlers,anbd 13% through bottlers and fountain operations controlled by Coke.
(c) Leatherhead Food RA 1998


Coke plans big push for itsproducts in Malaysia.

Source : Asia Pacific FoodIndustry Business Report 1999 (January)

Abstract : The Malaysiansoft-drinks market is worth $0.63 billion a year, based on sales of 100 million cases of24 cans at $0.26 per can, according to this short article. Per capita consumption offlavoured soft drinks is 115 eight-oz servings, of which Coca-Cola accounts for 72servings. Coca-Cola has a 67% share of the Malaysian soft-drinks market, and Malaysia isthe second largest market for Coca-Cola after Thailand in south-east Asia. Coca-Cola FarEast Ltd (CCFE) plans to increase sales of Coca-Cola and Sprite in Malaysia.
(c) Leatherhead Food RA 1998


Still sunrise in the orient?

Source : Soft DrinksInternational 1999 (February)

Abstract : This 2-pagearticle discusses the soft drink market in the Far East. The market totalled over 30,000million litres in 1997, with carbonates accounting for 67%. Fruit juices are the secondlargest sector accounting for 11% of the volume, ahead of still drinks with 10%,dilutables with 7% and bottled water with 6%. China has the largest market, accounting for25% of the total volume in the Far East, followed by India with 13%, the Philippines with11%, Korea and Indonesia with 8% each, and Thailand with 7%. China and India have two ofthe largest per capita soft drink consumption figures at 7 litres and 4.7 litres,respectively. Per capita bottled water consumption in the Far East is less than 2 litres.
(c) Leatherhead Food RA 1998


Die Produktion und der Markt furSafte in der Russischen Foderation (The Russian fruit-juice market.)

Source : Flussiges Obst1999 (January)

Abstract : The Russiansoft-drinks market currently totals 875 million litres of fruit juices and nectars(equivalent to 25% of the total soft-drinks market), 350 million litres of natural mineralwater (10%), 1.75 billion litres of processed mineral water (50%), and 455 million litresof other drinks (15%), according to this two-page report. Per capita consumption of fruitjuices and nectars is 6.25 litres, that of natural mineral water is 3.25 litres, that ofprocessed mineral water is 12.5 litres, and that of instant and energy drinks is 2.5litres.
(c) Leatherhead Food RA 1998


Britvic in £14m Tango relaunch

Source : Marketing Week1999 (February 4)

Abstract : This brief itemreports on the UK relaunch of Britvic Soft Drinks’ Tango brand and the introduction of anew tropical flavour. It is claimed that, in 1998, Tango accounted for 5.5% of the totalnon-mixer carbonates by value and remains brand leader in the fruit carbonates category.Diet cola represents 48.6% of total cola sales, whereas diet fruit carbonates account foronly 21.2% of the total fruit carbonates category.(c) Leatherhead Food RA 1998