Since 2009, when the so-called ‘gin boom’ began, the gin category has been on-trend, particularly in the UK. Going forward, however, rum is set to dominate the headlines, according to GlobalData, with the impressive sales growth and innovation activities of recent years giving the sector a strong advantage.
Stay informed for just £1! *
Get access to unbiased and data-driven news with a subscription to Just Drinks.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages - Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists
Have a Subscribtion Sign in
Go deeper with GlobalData
Get help with subscribing or signing in
*30-day digital subscription for £1. Available to new subscribers only
