Since 2009, when the so-called ‘gin boom’ began, the gin category has been on-trend, particularly in the UK. Going forward, however, rum is set to dominate the headlines, according to GlobalData, with the impressive sales growth and innovation activities of recent years giving the sector a strong advantage.
Slower growth for gin gives rum chance to capitalise in UK – data
Since 2009, when the so-called 'gin boom' began, the gin category has been on-trend, particularly in the UK. Going forward, however, rum is set to dominate the headlines, according to GlobalData, with the impressive sales growth and innovation activities of recent years giving the sector a strong advantage.