Wherever it comes from, the prospects for whisk(e)y remain very bright indeed. But, while many producers are targeting the emerging markets, Yoanna Ilieva, alcoholic drinks analyst at Euromonitor International, maintains that opportunities still exist in the most developed of regions.
Research in Focus – Whisk(e)y: Growth Opportunities in All Markets
Wherever it comes from, the prospects for whisk(e)y remain very bright indeed. But, while many producers are targeting the emerging markets, Yoanna Ilieva, alcoholic drinks analyst at Euromonitor International, maintains that opportunities still exist in the most developed of regions.