Japan’s reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report – and it’s the 20-34 age group that’s doing most to shake things up.
Research in Focus – Japan: Younger Wine Drinkers Provide Fresh Impetus
Japan’s reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report – and it’s the 20-34 age group that’s doing most to shake things up.