With widespread restaurant and bar closures effectively halting on-premise sales around the world, most alcohol brands are appealing to the needs and aspirations of self-isolating consumers. These brands must be mindful, however, of associating alcohol consumption too explicitly with emotional and social fulfilment.
Lifting consumers’ spirits comes with heightened responsibilities for alcohol brands – analysis
With widespread restaurant and bar closures effectively halting on-premise sales around the world, most alcohol brands are appealing to the needs and aspirations of self-isolating consumers. These brands must be mindful, however, of associating alcohol consumption too explicitly with emotional and social fulfilment.