The Coca-Cola Co will report its third-quarter results tomorrow (16 October). Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of September.
- The London Olympics dominated the third quarter for Coca-Cola, with the company continuing to spend millions on the event it has sponsored since 1928. July saw the start of the company’s advertising push for London, which ran into hurdles from anti-obesity campaigners.
- On a lighter note, in July Coca-Cola was forced to deny it was releasing plastic bags of brand Coca-Cola in El Salvador after a spoof video went viral. Media that fell for the prank were forced to admit their mistake.
- Also in July, rumours abounded that Coca-Cola was ready to snap up Monster Beverages after the energy drinks maker’s share price dropped. No deal transpired, however, and as problems at Monster deepened following further stock drops and increased government scrutiny in the energy drinks sector, Coca-Cola was believed to be keeping its distance.
- At the end of July, Coca-Cola announced plans to split the company into three regional units, down from five. The new regions will be Europe, Pacific and Eurasia & Africa.
- A new product caused waves in August. Dasani Drops are “flavour enhancers” – add a few drops to water and consumers get a zero-calorie flavoured soft drink. Coca-Cola wasn’t the first to come up with the idea, though. Kraft’s Mio was launched last year.
- At the end of September, Coca-Cola announced it had completed a US$980m deal to buy half of the soft drinks business of UAE firm Aujan Industries. The move also gave Coca-Cola 49% of Aujan’s bottling and distribution operations.
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