Brown-Forman will report its full-year and fourth-quarter results on Wednesday (5 June). Here, just-drinks takes a look at the highs and lows for the company in the year to the end of April and its performance in recent quarters.
- After Brown-Forman posted a healthy set of YTD numbers in February, analysts Nomura suggested the company could be looking at strengthening its presence in Scotch and Irish whisk(e)y. No immediate acquisitions are likely, however, as in December the company paid out a large dividend to shareholders.
- In April, Brown-Forman replaced Suntory as the Jägermeister distributor in Australia. Brand owner Mast-Jägermeister said the US firm will take the label to “the next level”.
- Jack Daniel’s Tennessee Whiskey’s production manager announced his retirement after 11 years in the job. Tommy Beam, who joined Brown-Forman in 1965, will be replaced on 31 July.
- In a reflection of the success Brown-Forman is finding in its super and ultra-premium whiskey portfolio, the group launched the first TV campaign for Gentleman Jack Rare Tennessee Whiskey since the brand was launched in 1988.
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