Earlier today, Constellation Brands announced it is branching out into Tequila with the acquisition of Casa Noble. Here just-drinks takes a more detailed look at the brand: 

  • Casa Noble has been produced in the hills of Jalisco, Mexico, since 1776
  • The Tequila is 100% Blue Agave, made on a single estate
  • Casa Noble is a distillery and also an agave grower with around 3,000 acres of agave fields under cultivation
  • The portfolio includes Casa Noble Crystal, Reposado and Añejo as well as other limited edition high-end variants 
  • Musician Carlos Santana is one of the brand’s joint-owners, having joined the company board in 2011 (see video below). Santana’s family roots can be traced back to Jalisco
  • Since 2003, the brand has been distributed in the US and Canada by Wilson Daniels
  • Casa Noble’s Tequilas have won multiple awards, including “double gold” for its Anejo at the San Francisco World Spirits Competition in 2007 and 2009 

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.