Heineken’s CFO has praised innovation in the spirits industry for “showing us the way” to new products, including an alcohol-free radler aimed at stealing share from soft drinks.
just On Call: Spirits teaching Heineken to innovate – CFO
Heineken's CFO has praised innovation in the spirits industry for “showing us the way” to new products, including an alcohol-free radler aimed at stealing share from soft drinks.
June 18, 2014