Miller Fortune, MillerCoor’s new high abv beer, has succeeded in attracting fresh consumers to the category three months on from its launch, the brewer’s CEO has claimed.
just On Call – Fortune favours MillerCoors in fight to boost beer category – CEO
Miller Fortune, MillerCoor's new high abv beer, has succeeded in attracting fresh consumers to the category three months on from its launch, the brewer's CEO has claimed.