Coca-Cola Amatil (CCA) has admitted that its FIFA World Cup marketing failed to deliver expected sales boosts as consumers in Australia suffer “promotion fatigue”.
just On Call – FIFA effect fizzles out for Coca-Cola Amatil
Coca-Cola Amatil (CCA) has admitted that its FIFA World Cup marketing failed to deliver expected sales boosts as consumers in Australia suffer “promotion fatigue”.
August 21, 2014