Young Brews

Source : SupermarketBusiness 1998 (December)

abstract : This 4-pagearticle discusses the hot beverage market in the US. Around 65% of US consumers drinkcoffee at least once a week in 1998, compared with 56% in 1995. Thirty per cent of dailycoffee drinkers are aged between 20 to 29 years. Grocery sales of ground coffee totalled$2,010m in the 52 weeks ending 13 September 1998, ahead of instant coffee with $562.4m,ground decaffinated with $324.5m, whole beans $234.6m and instant decaffinated with$196.9m. Folgers was the leading brand of coffee in the instant coffee, instantdecaffeinated coffee, ground coffee and ground decaffineated coffee sectors. Bags/loosetea is the largest sector of the tea market, taking sales of $599.3m, followed by cannedand bottled with $406.1m and instant mixes with $272.7m. Lipton was the leading brand ofcanned and bottled teas, tea bags/loose teas and instant tea mixes. Snapple was marketleader for ready-to-drink iced tea holding a 27% share in 1996.Da Vinci was market leaderin the flavoured syrups market, holding a 35% share.
(c) Leatherhead Food RA 1998

Adding value through innovation

Source : Scottish Grocer1999 (January)

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abstract : This articlediscusses the hot beverages market in Scotland. Brooke Bond Scottish Blend claims to bethe fastest growing brand in the £46.6m Scottish tea market, with volume growth of 28% inthe year to October 1998. The brand has a 7.35% volume share of the market. However,Tetley dominates the Scottish tea market with a 44% value share and 37.5% volume share.The Tetley Drawstring Tea Bag, introduced in 1997, has gained a 1.4% share of the tea bagmarket. Typhoo is the third highest selling tea bag in Scotland with 5.8% of the market byvalue. Premier Brands is the number one food beverages (drinking chocolate, malt drinks,etc.) manufacturer in Scotland with a 35.8% value share of the sector. Other minorarticles on coffee, herb and fruit infusions and malt drinks are included in this sectorreport.
(c) Leatherhead Food RA 1998

Drinking up time

Source : Checkout Ireland1998 (December)

abstract : This largearticle is on Ireland’s hot beverages market. One estimate puts the instant coffee takes a93.5% share of all coffee drunk, worth 27.8m Irish pounds. Nescafe is the brand leaderwith a 35.2% share of the instant coffee market in 1998. Granules account for 34.4% of thetotal coffee market. Nescafe takes a 65% share of the premium sector, with its leadingbrand Gold Blend, taking 46.6% and Blend 37 12.5%. The powder market takes 37.1% of thetotal coffee market. Nestle also takes a 43.8% share of the cappuccino market. Anotherestimate puts the soluble market at 27m Irish pounds with standard granules taking 39.8%,dried granules 38.1% and premium or freeze-dried granules 22.2%; Kraft Jacob Suchard’sMaxwell House brand takes 48% of the market. Robt. Roberts takes 22% of the retail freshground coffee market. One estimate for the value of the tea market is 52m Irish Pounds,with a per capita consumption of 3.2 kg, 86% of which is from tea bags. Lyons Tea takes a60% share of the total market, and Barry’s Tea takes 30%. Another estimate for the valueof the Irish tea market is 46m Irish pounds, of which teabags account for Iœ39.1m andloose tea for Iœ6.9m. The hot chocolate market is worth I$6m with the traditionalsector taking 70% of the market.
(c) Leatherhead Food RA 1998

Coffee sales perk up

Source : Grocer 1998(December 19)

abstract : This articlestates that the hot beverages market was worth £1,314m in the 52 weeks ending November1998. Nescafe instant dominates the market, taking sales of £226.4m, ahead of Tetley bagswith £100.5m, PG Tips Pyramid bags with £91.9m and Nescafe Gold Blend instant with£82m.
(c) Leatherhead Food RA 1998

Ovaltine power – Novartis NutritionUK

Source : New ProductDevelopment News 1998 (November)

abstract : The UKfood-drinks market is currently worth œ112m, of which Novartis(Ovaltine and Options)accounts for about 25%, and SmithKline Beecham(Horlicks)accounts for about 30%, as doesPremier Beverages with (Cadbury brands), according to this 11-page launch review ofOvaltine Power (a chocolate-flavoured instant hot drink aimed at children). Brandawareness is analysed in terms of age, social group, location, lifestage, special groupsand ACORN categories. Overall, 48% of respondents were aware of the Ovaltine Power brand,and 16% had bought the brand. In the year ending June 1998, expenditure by the food-drinksindustry on advertising totalled £7m (£5.1m in 1997), of which Ovaltine accounted for£4.4m (£2.8m in 1997). The effects of television viewing and print media readership onawareness and purchasing of Ovaltine Power are also tabulated.
(c) Leatherhead Food RA 1998

Argentina fights mate glut withexport market push

Source : Financial Times1998 (December 8)

abstract : This itemdiscusses mate, the bitter herbal infusion that is Argentina’s national drink. Productionof the drink, which is made from the leaves of the mate plant, a type of holly, totalled300,000 tonnes in 1997, up 85% since 1991 when the industry was deregulated. Since the1980s, consumption of mate has also increased 65% to reach 7 kg per capita, with only theUruguayans consuming more. However, owing to over supply in the sector, producers arelooking to expand in the export market. In 1996, exports totalled 43,000 tonnes, up from17,000 tonnes in 1990, although most exports are still to neighbouring countries, such asBrazil, which produced 170,000 tonnes of the product itself in 1996.
(c) Leatherhead Food RA 1998