Over-60s are not only healthier, wealthier and living longer and more active lives than their predecessors, they are also more politically engaged. Ben Cooper examines why looking afresh at the seniors market chimes with recent momentous political events.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData